Terry Sullivan is a seasoned strategist with over two decades of experience in politics and public affairs. He has played a senior strategic role in over 100 campaigns, including better than two dozen US Senate, Gubernatorial and Presidential campaigns. He has advised Republican candidates at every level, having been in some of the toughest political battles and emerging victorious. Over his career he has worked for some of the biggest names in politics, including Jesse Helms, Jim DeMint, Mitt Romney, and Marco Rubio.
Most recently, Sullivan served as Campaign Manager for Marco Rubio’s presidential campaign where he was the Chief Executive Officer of a $50 million effort with over a hundred staffers around the country. Prior to becoming a full-time senior advisor to Senator Rubio in Washington, DC, Sullivan was based in Columbia, SC where he was a founder and managing partner of one of the premier political consulting and public affairs firms in the Southeast.
Alex Conant is a communications and media expert best-known for his work as the Communications Director for Marco Rubio’s 2016 presidential campaign. A trusted Rubio advisor for over five years, he served as Sen. Rubio’s press secretary in the Senate before leading communications for his presidential bid and serving as a senior advisor on his Senate re-election campaign. As the presidential campaign’s Communications Director, he played a large role in shaping the Rubio campaign’s message and media strategy, and was the campaign’s senior spokesman.
Conant has worked on every national election over the last 15 years, previously serving as Gov. Tim Pawlenty’s Communication Director during his 2012 presidential campaign and as a senior advisor on Sen. Joni Ernst’s successful 2014 Iowa senatorial campaign. Conant also served as the national press secretary for the Republican National Committee during the 2008 presidential campaign and as a White House spokesman during President George W. Bush’s second term.
Conant is a political contributor for CBS News and regularly appears on FOX News, CNN, CNN International, MSNBC and CNBC to discuss politics and communications. He is a sought-after speaker on American politics and public relations: Since Rubio’s presidential campaign ended, he’s traveled to Africa, Australia and Europe for speaking engagements.
He received his bachelor’s and a master’s degree in public affairs from the University of Wisconsin-Madison, where he was the editor-in-chief of the student daily, The Badger Herald.
Will Holley is a veteran of fifteen years of political campaigns, governmental service, and public affairs consulting. Most recently, he served as an attorney and senior staffer on Marco Rubio’s presidential campaign where he was the chief advisor on delegate strategy and allocation rules. Prior to that, Holley spent five years working as a public affairs consultant to companies and associations ranging from Fortune 50 to startups, and across industries including tech, gaming, financial services, and telecommunications, among others. In that role, Holley worked on every aspect of public affairs campaigns, including survey research, coalition building and management, grassroots/grasstops engagement, paid media production and placement, digital/social media strategy, and earned media. He dealt with governmental entities ranging from State Public Utilities Commissions and Attorneys General, to Congress, to Executive branch agencies such as FTC, DOJ, and FCC, as well as international authorities.
Holley began his career in the Office of the Press Secretary in George W. Bush’s White House, leaving the administration to manage a congressional race in West Virginia. From there, he became Press Secretary to Congressman Scott Garrett before being recruited back to the campaign trail as South Carolina Communications Director for Governor Mitt Romney’s first bid for the Republican nomination. Returning to Washington, Holley was Press Secretary for Citizens United throughout the course of its landmark First Amendment case, Citizens United v. Federal Election Commission.
Holley holds a B.A. from the University of Notre Dame and a J.D. from Georgetown University.
Matt Terrill has extensive experience working for political campaigns, state party political organizations, leadership PAC’s, national political party committees, and several leading national political figures.
Most recently, during the 2016 election cycle, Matt worked as a consultant to the Republican Party of Florida, where he managed a multi-million-dollar effort that produced 9 million voter contacts for Senator Marco Rubio’s successful re-election campaign, promoted early voting and Senator Rubio’s message through a targeted direct mail operation, and assisted Republican candidates across Florida.
Prior to Matt’s involvement with the Republican Party of Florida, he served as Chief of Staff to the Marco Rubio for President campaign. In that role, he assisted in managing a national staff of over 100 members and a complex multi-million-dollar enterprise.
Leading up to Matt’s involvement with Senator Rubio’s presidential bid, he worked for the Senator as the Political Director for the Reclaim America Leadership PAC. As Political Director, Matt coordinated logistics and political operations associated with Senator Rubio’s efforts to elect Conservatives to the United States Senate.
In 2011, Matt worked on Chairman Reince Priebus’s successful campaign for Chairman of the Republican National Committee and went on to serve as Special Assistant to Chairman Priebus at the RNC in Washington, DC.
While at the RNC, Matt also helped coordinate the Party’s political operations for targeted House, Senate, and Gubernatorial races within the Midwest during the 2014 election cycle, an historic year when Republicans won majorities in both the United States House of Representatives and the United States Senate.
A native of Wisconsin, Matt worked for the Republican Party of Wisconsin during the 2008 election cycle and has worked for over a dozen political campaigns in the Badger State.
Matt is a graduate of Roosevelt University in Chicago, Illinois. He currently resides in Washington, DC.
Senior Vice President
Brooke Sammon brings a wide range of communications experience with her to Firehouse, after having worked in the House and Senate, on two presidential campaigns, and for one of the largest trade associations in the U.S.
She most recently managed communications campaigns for issues like energy, tax reform, trade and foreign affairs for the American Petroleum Institute, which represents over 600 corporate members. She served as press secretary for Senator Marco Rubio during the 2016 presidential campaign cycle, and before that was on the communications staff in his Senate office. She also worked on Mitt Romney’s presidential campaign in 2012 and was a press secretary for two House members.
Sammon is a graduate of Miami University in Oxford, Ohio.
Will May joined Firehouse Strategies in September 2017 after internships in the offices of Congressman Phil Roe, Senator Richard Burr, Congressman Leonard Lance, and the Gula Graham Group. Prior to that, Will worked as an intern at the Virginia Headquarters of the 2012 Mitt Romney Presidential Campaign.
A native of Bethesda, Maryland, Will graduated with honors from Wake Forest University with a Bachelor of Arts degree in Politics and International Affairs. While at Wake Forest, he was active with the Wake Forest College Republicans.