We are a fast-growing consulting firm that provides asymmetric public affairs for our clients. We primarily offer two services: long-term communications strategy and public relations management, and designing and implementing results-oriented campaigns.
WHO WE ARE
In May 2016, three senior aides from Marco Rubio’s presidential campaign founded Firehouse Strategies: Terry Sullivan (Marco’s campaign manager); Alex Conant (his communications director), and Will Holley (a communicator and lawyer for the campaign). We started the firm to bring lessons learned from our experience in the top echelons of government and GOP politics to the private sector.
The firm’s founding was covered in a front-page article in the New York Times on June 6, 2016. Firehouse Strategies is “based on the premise that Mr. Trump has rewritten the rules of modern communications strategy, and candidates and corporations need to take heed,” the Times reported. “The primary lesson: ‘The solution is always more content, not less,’ Mr. Sullivan said.”
Our innovative approach has been highly successful. In our first year, strategies we employed assisted in re-electing Marco Rubio and Ron Johnson to the U.S. Senate, as well as solving some tough problems for our clients, including multiple Fortune 500 corporations, trade associations, non-profits, and a major coalition. While we tailor our strategy to each client, our tactics work across sectors: Issues we worked on in recent months include health care, consumer tech, energy, financial services, and immigration.
THE ADVANTAGE OF ASYMMETRIC PUBLIC AFFAIRS
Our approach is based on three premises:
- The way people communicate and receive information has fundamentally changed in recent years. Information now flows like water from a fire hose.
- Traditional public affairs tactics are not effective for influencing and motivating policymakers.
- Spending more money than your opposition is no longer a key to success. Strategy trumps dollars in modern political communications.
We know this is true based on our own recent experience working on political campaigns and for policymakers. It’s why our approach is different than most public affairs firms.
We believe authenticity is critical for success, and it informs every tactic we use:
- We build real, personal relationships between the media and our clients. (Traditional press releases are where news goes to die!)
- Our political tactics focus on utilizing people who have actual relationships with policymakers.
- We use stealth tactics to protect the organization’s brand at all costs.