In July, Barstool Sports and The White House released a video of Barstool founder Dave Portnoy, commonly known to his supporters as El Pres, interviewing President Trump in the Rose Garden. The segment, just over 20 minutes long, made an immediate splash in the media and put Barstool Sports alongside the likes of Fox News, Axios, and other news outlets that have secured a coveted one-on-one interview with the president.

Yet, Barstool Sports isn’t a traditional news organization. It’s a sports media site catering to Millennials and Gen Z sports fans.

Portnoy, who founded the company in 2003, continues to maintain that he is apolitical, however his 2019 Twitter war with Rep. Alexandria Ocasio-Cortez and frequent appearances on Fox News suggests otherwise. Further, El Pres has not been shy about his support for President Trump, and the Rose Garden interview moved the company even further into the political eye despite objections from Barstool staff.

The company’s fans, affectionately named Stoolies, are broadly college-educated, middle-class, High Noon connoisseurs with a deep passion for sports. But most of all, Stoolies young and old are drawn into the Barstool brand by Dave Portnoy himself.