Trump Team Struggles to Successfully Label the Biden Harris Ticket Firehouse Partner Alex Conant Tells The Hill

August 14, 2020

Trump and allies grapple with how to target Harris

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The initially scattered lines of attack reflect how the president and his aides are still working out what criticisms of the Democratic ticket will resonate most with voters less than three months before election day.

“Trump is really — unlike Hillary Clinton, who he successfully branded from day one as a crook — he has not been able to brand Biden in the same way,” said Alex Conant, a GOP strategist who has worked on multiple Republican campaigns. “He risks having the same problem with Harris in part because she doesn’t fit into an obvious box.”

The Trump campaign had a video ad and prepared statement at the ready when Biden announced Harris was the pick. In both, the campaign labeled the senator as “phony,” attempting to portray her as an opportunist willing to shift her positions.

But that same tendency has also made it harder to pin Harris down on some issues.

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