We put a premium on authentic, organic communication instead of press releases, patch-through calls, and astroturfing. We do this by using data to identify a targeted audience, crafting an authentic message based on what really motivates the audience, and executing a strategy that yields the greatest return on investment. At a time when there is great distrust in institutions and media, the Firehouse team curates authentic content from media sources and influencers trusted by our target audience.